Can you identify your brand business niche/industry?
Need help ?
Finding your niche can help you stand out in a crowded social media landscape and attract a dedicated and loyal audience that resonates with your specialized offerings.
I'd like to suggest a niche related to your industry.
L Get your brand/business journal.
Write down these four categories: Interests, Skills, Hobbies, Careers.
In each category, right down at least 2 Niche Subjects.
My personal example: As an Creative Director
Interests, Skills, Hobbies, Careers
**** It’s important during this process not to overthink it, go with your first thought when picking a niche for each category. A Niche Subject can fall under multiple categories. Your niche can also change as you progress.
L Pick A Category
The two Niche Subjects under that 1 category would be consider as your primary niche/industry
If you wish; add 1 niche subject from another category
Example: Social Media • Fashion • Art
It’s okay to have multiple niches; as long as everything is all Connected.
L Niching down the better.
Narrowing your focus within a specific industry or topic. By selecting a niche, you can target a more specific audience and position yourself as an expert in that particular area.
For an example,
Social media - Instagram. Fashion - streetwear. Art - graphic design
Social Media • Fashion • Art and/or Instagram • Streetwear • Graphic Design
These are now consider as pillars.
Pillar are great strategy concepts to help create a content strategy and clarify your topic of interest.
You can now put these 3 pillars in your bio of any platform. This is the process of optimizing your platform.
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